• Саша Федоров

    Саша Федоров

    Со-основатель, шеф-повар

    In 2014 we opened simple. with a very simple goal - to give people the opportunity to eat natural and high-quality food quickly, while maintaining the humanity of service and comfort.

    After a few years, by making a short pause in our work, I decided to change the format and focussed on the dark kitchen: now we deliver simple dishes, preserving all the original values ​​and principles of work.

    Every day we still strive to create the freshest, healthy, affordable and most importantly delicious dishes, because food, first of all, should bring pleasure. Since people rarely pay attention to what is on their plate, when they are hungry and limited in time, adjusting to the rhythms of the big city, we take care of your nutrition.

    Simple as it is!

Principles of our work

  • 1

    The first rule is seasonality.

    We want to take fresh and healthy products from the nature, so we select on a monthly basis seasonal vegetables and fruit and update our menu. Just believe us, there is nothing more fascinating than living in rhythm with the nature.

  • 2

    The best product is a local product

    Working with local products allows us to make a direct dialogue with a manufacturer and prompt response to quality change. An as you know, products delivered from a neighboring garden are always the freshest ones.

  • 3

    If you want a thing well done, do it yourself

    It is possible to take responsibility for 100% product quality only by total control of its manufacturing process. This is the reason why we do not use semi-finished products. We only sell the things we have done ourselves.

  • 4

    We know the value of time.

    That is the reason why we intentionally maintain a small range of dishes and use simple cooking technologies to ensure high quality, freshness and convenience of choice to you as soon as possible.

  • 5

    Movement is life

    Due to the constant experiments and error correction, we try to be better every day. We believe that our development helps to implement the culture of conscious high-quality dieting among people and that is how we can make our society a bit healthier.

  • 6

    Natural is the best.

    We cook according to simple recipes in an oven or with steam, we like vegetables and fruit, home-made sauces and fresh spices. No additives and preserving agents. The main thing for us is to save and convey the taste of original product. We are for purity of food and thinking!

  • 7

    Made today - gone today.

    Despite the fact that we maintain a wide range of Grab&Go dishes, restaurant and kitchen is a one thing for us. You will never find a ‘best before’ sticker on our products, because everything we sell is cooked right here and right now.


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